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Our story

Belle Butterfly was established in 2013 so that I could spend more time at home with my girls. The brand identity for Belle Butterfly was centred around the girls- hence the silhouette of the young sisters.

Now in 2020 we find ourselves in new beginnings again, as myself and Shelley have become partners in the business. Since our early twenties we have shared a passion for fashion and became great friends whilst both striving to become Buyers in the fashion world. We certainly played as hard as we worked hard and built a great friendship over a shared love of London pubs, wine, food and laughter! Over the years we have both followed similar journeys in our careers due to our liked mindedness. So it just made sense that we crossed paths again in the business world, we certainly believe that two heads are better than one and we can not wait to see what the next year brings!

We hope to see you soon

Jules & Shelley xoxo